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Seoul: City of Infinite Discoveries and the Heart of Northeast Asia

Despite all the traces of a proud and majestic past, from imposing palaces in the downtown area to centuries-old temples nestled in the mountains, Seoul is a metropolis that is cutting a blazing path to a blindingly bright future. As the capital of Korea for over 600 years, Seoul has a well-established foundation which has been central to shaping Korean culture and character. Treasures from past kingdoms, traditional markets and ornate shrines live in harmony with sleek, towering glass and steel skyscrapers that pierce the sky. These contrasts are framed by towering granite peaks where nature lovers escape from the city without actually leaving it, labyrinths of sleek shopping boulevards dotted with traditional teahouses, floodlit city gates and a neon-lit night life that is always pulsating. Outdoor concerts are a constant feature in Seoul’s many verdant parks and a steady stream of locals and travelers can always be seen admiring the elaborate courtyards and gardens that keep the country’s rich, regal heritage alive. It’s no wonder that Seoul is the premier cultural, business and transportation hub of Northeast Asia.

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Seoul exists among the people.
Between you and I, and among the people of Seoul and all around the world, Seoul stands at the center of this global dynamic. It's a city where multiple nationalities and generations, numerous rivers and mountains, wondrous palaces and skyscrapers, and all disparate elements coexist in harmony.


The Simplicity, Serenity and Spirituality of Korean Music

Spirituality lays the foundation for traditional Korean music and is present in every aspect. The tinkling notes and soaring melodies of these enchanting compositions are based on Buddhist and shamanist beliefs. The Yin and the Yang is present as gongs symbolize the heavens, while drums symbolize the earth. Whether the distinct and diverse sounds of Korean music are used to reenact court or royal ceremonies or for the introspection of religious and scholarly pursuit, it has been lovingly preserved and is showcased in heart-wrenching and energetic performances throughout Seoul.


Uniquely Korean: A Distinct Cuisine Bursting with Freshness and Flavor

It is with good reason that Korean cuisine is so popular: the spicy dishes comprised of meat, fresh vegetables and fiery sauces are not only delectable, but are also healthy and cheap, so there is no need to worry about your waistline your wallet. Meander through Seoul’s obscure alleyways and marvel at the abundance of restaurants – from modern eateries serving pork barbeque with leafy greens to ancient, rustic establishments serving unfussy vegetarian dishes, such as bibimbap made of rice and mixed with vegetables, which mimic those eaten by monks centuries ago.

Seoul's traditional crafts

SEOUL's traditional craft

Native crafts are one of the most prominent features of traditional Korean culture. visiting every corner of 600-year-old Seoul History. Experiencing traditional crafts handed down with artisan spirit In Seoul. There is plenty to do: visiting famous tourist attractions, eating Korean foods and going shopping. However, we recommend that you do something unique during your trip and experience Korean traditional culture at firsthand. How about making your own gifts for your families and friends? A half day is all you need to immerse yourself in a traditional culture experience.

Shops and facilities where you could participate in hand-on activities

Shop and Facility Name
87, Samcheong-ro, Jongno-gu, Seoul
Tel / Fax
Hands-on activities that tourists can participate in there
Capacity 25 persons
KRW 10,000~50,000 (Ring, necklace pendant, Hair Pin, brooch, Jade-knot Necklace)

Description : Opportunity to wear beautiful traditional accessories which are splendid but delicate by self-making them
▶It is a workshop managed by the Jade Artisan Kim Young-hee who was designated as Intangible cultural property Gyeonggi No. 18, where norigae(ornaments), binyeo(hairpin), a jade ring, and bride’s headpiece(Jokduri), etc. are displayed.
▶Space where accessory-making experience program is conducted(Required time : 40 minutes)
▶Yejibang has become a famous place to Hallyu tourists since it designed and manufactured the accessories for the movie and
▶It gained popularity for manufacturing a gift for a honoured guest, such as Flower Crown of King Sunjong’s Empress in celebration of Queen Elizabeth II’s visit to Korea, and a broach for Clinton, Hillary Rodham, etc.

Shop and Facility Name
Donglim Knot Workshop
10, 12-gi, Bukchon-ro, Jongno-gu, Seoul
Tel / Fax
Website (URL)
KRW 7,000~10,000 (Bracelet, Mobile phone accessories, Necklace)

Description : Making one and only manual accessory of the world through traditional knots
▶Exhibition ranging from various decorative knots such as norigae, belt, pocket, etc. that are handed down in our country to knot materials like thread, string and accessories, etc.
▶Exhibition of ancient relics, reproductions of relics, and creative works made in line with modern sense
▶Progress of various levels of knot training from one-day knot experience & beginner training to professional training course
・Knot Experience: Four kinds, including necklaces, bracelet , mobile phone accessories, etc. (Time required: 20 minutes to 40 minutes)

Shop and Facility Name
Haneul Mulbit
27-13, Yulgok-ro 10-gil, Jongno-gu, Seoul
Tel / Fax

Hands-on activities that tourists can participate in there
Approx. 30 persons
KRW 10,000~30,000(Handkerchief, hand mirror, brooch)
Description: Dyeing with color of Nature, Haneul Mulbit
▶Workshop of an Indigo dyeing artisan who reproduced the traditional method of dyeing passed down through the family
▶Less stimulating to the skin through dyeing using the raw materials obtained from nature and dyeing process is made in an eco-friendly manner
▶Traditional dyeing is available only for natural fiber like ramie fabric, cotton and silk, etc. The time required : 30 minutes~1 hour
▶Besides natural dyeing and traditional knot, visitors can experience traditional embroidery and patchwork.

Traditional Crafts Museum

Museum Name
Horim Museum (Sillim Main Building)
53, 152-gil, Nambusunhwan-ro, Gwanak-gu, Seoul
Tel / Fax
Traditional crafts that tourist can appreciate in the museum
available to accommodate 300 persons simultaneously
Admission fees
1,000~4,000(group/ youth/ adult, Disabled-free of charge)
Opening day and times
10:00~17:00 *Admission is available until the last 1 hour before closing
Closed on Mondays, weekends and holidays.

Traditional Crafts Event

Name of the event
Outline of the event
Taekwondo Headquarters where visitors can learn and experience the history of Korea’s Traditional Martial Arts Taekwondo
▶Kukkiwon is making Taekwondo known to the world through management of Taekwondo Demonstration Group and Hosting of the World Taekwondo Event
▶Management of Taekwondo Memorial Hall where 2,600 pieces of data related to Taekwondo are displayed
Kukkiwon (32, Teheran-ro 7-gil, Gangnam-gu, Seoul-si)
Day and Time
Mon~Fri/ 09:00~18:00
Manage, Kim, Hong, cheol

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