This campaign is conducted through the cooperation of ten cities--Bangkok, Delhi, Hanoi, Jakarta, Kuala Lumpur, Manila,Seoul, Taipei, Tomsk,and Tokyo. Its objective is to promote tourism by appealing to travelers from Western countries, Oceania, and other countries in Asia.

Campaign activities include creation of posters and leaflets, and conducting PR campaigns in ten of the cities using these materials. A variety of initiatives are implemented, including the distribution of information via this Website.